Having spent 14+ years working in the health & fitness industry, I have seen a lot of people succeed and a lot of people fail when it comes to their health.

One of the top reasons I see people fail to even start is that “it’s too expensive.”

Whether they’re talking about buying healthy food or my coaching services, it seems people put a serious price tag on their health…and I have been guilty of this myself.

If you’ve ever said “it’s too expensive” when it comes to improving your health, this is for you…

I used to not want to pay for my own fitness back in the day. I was a trainer myself; I knew what I needed to do. Why pay someone else?

Well, after many months went by, I realized I was still not doing what I needed for my own health & fitness. It was time to hire a coach!

I decided to make the investment in my health and had someone else programming my workouts and pushing me in my sessions. And you know what?  It was totally worth it!

I was committed to my sessions because I didn’t want to lose the money I paid, and I was seeing results! Even a coach needs a coach and a trainer needs a trainer.

Now keep in mind that walking is free and healthy food is often cheaper than fast food, especially if you’re incorporating things like chicken, green vegetables, and frozen produce.

And coaching services like what I do?

Of course, they’re pricier than a Planet Fitness membership, but people work with me when they want to get REAL RESULTS and to see CHANGE in their lives.

And those who are going to be successful both long and short term, know that their own health is the best investment they can ever make.

Often times I say to my prospects and clients:

“How much is your health worth to you?”  That question speaks for itself!

Also, if you’re not healthy, you can’t enjoy anything else that money can buy either.

So, what’s your health worth to you?

What’s being vibrant and active vs. couch/bedridden worth when you’re old?

What’s it worth to be fully present and energized for your kids and grandkids? (Check out yesterday’s post on my social media feeds about my grandkids)

What’s it worth to feel confident each day of your life?

Can you put a price on living a life where you are medication and ailment free?

No matter your age, you need to consider these things NOW.

There’s nothing more important to invest in than our very own health.

And sadly, most people don’t realize until there’s a problem that they wish they’d done something about it years ago.

So, I want to encourage you to be PROACTIVE instead of REACTIVE when it comes to your health.

You can’t help others if you don’t help yourself first.

Never, ever price shop the most important thing you’ve got!


Heather Binns

PS – Join me for my new online show that goes live on Monday called the Happy, Healthy and Fit Revolution where you will quickly discover ways to live a new healthy lifestyle, boost your immunity, and achieve real results!